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Jul /20/2010
Boston Globe - Panera Will Soon List Calorie Counts
Panera will soon list calorie counts
By Associated Press
March 11, 2010
Panera Bread customers around the country soon will be able to tally calories for their smokehouse turkey panini and broccoli cheddar soup with just a glance at the menu board.
Panera said yesterday it will be the first nationwide chain to voluntarily post calorie information at all of its company-owned restaurants. The move is notable in an industry that had historically opposed requirements that chains post calorie counts.
But the landscape is changing as local laws mandating nutritional disclosure become more common and Congress considers a nationwide mandate.
Panera representatives said the possibility of wider mandates played a role in the move. But they also were pleased with how their customers reacted at Paneras that already advertise the fact that the chain’s Asian sesame chicken salad has 410 calories, compared to the 680 in the Napa almond chicken salad sandwich on sesame semolina.
Calorie counts will be posted by March 24 at all 585 company-owned stores. Panera expects its franchisees to eventually follow suit.
That schedule puts Panera ahead of Yum Brands Inc. — parent of KFC, Taco Bell, and Pizza Hut — which committed in 2008 to place calorie counts on menu boards at corporate-owned restaurants nationwide by Jan. 1, 2011.
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