NPR - Olympic Sponsors Go For the Golden Image

Morning Edition
by Howard Berkes

February 25, 2010

Corporations spend millions to attach themselves to the Olympics, boosting the corporate image and getting exclusive rights in return. They use the Olympic brand in ads and use the games to reward star employees, important customers and clients.

Listen to the story on NPR here.

FAIR USE NOTICE
This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. In accordance with Title 17 U.S.C. Section 107, the material on this site is available without profit for research and educational purposes. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.

Give

After more than 30 years of waging and winning campaigns against some of the world’s most destructive industries, Corporate Accountability International is now challenging fast food giants to stop driving the global epidemic of diet related disease. With your support we can reverse an epidemic.

Many ways to give

Take Action

Call on McDonald's to Retire Ronald McDonald! Sign onto our letter to McDonald's CEO, James Skinner Tell McDonald's to stop siting near schools

Store

Our storefront provides a wealth of resources on corporate accountability and all purchases help support and spread the word about our campaigns.

Download Resources

"Where's Ronald?" Action Guide and Scavenger Hunt Value [the] Meal Farmer's Market Action Guide Value [the] Meal Fact Sheet Value [the] Meal Demands