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Sep /01/2010
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SEARCH PARTY FOR RONALD
Leading up to the McDonald’s shareholder’s meeting on May 20th, the Value [the] Meal team held several actions to generate pressure on McDonald’s to retire Ronald McDonald -- an icon created to hook kids on unhealthy food, spurring an epidemic of diet-related disease.Inside the shareholders' meeting, the team presented the Value [the] Meal demands directly to McDonald's CEO Jim Skinner.
VALUE [THE] MEAL
Value [the] Meal is a Corporate Accountability International campaign to hold the fast food industry accountable for a range of abuses that are making our children sick – join us in calling on industry leader McDonald’s to put our kids’ health before short-term financial windfalls.
McDonald’s and its competitors have a long history of making fortunes while contributing to debilitating childhood illnesses, such as type 2 diabetes. Read more about the role of McDonald’s and other fast food giants in the global epidemic of diet-related disease.
Fast food transnationals like McDonald’s hook kids early through manipulative marketing, locating restaurants near schools, and serving fast food in schools. See how they do it.
When independent scientists produce research that is damning to the fast food industry, McDonald’s simply finds ways to co-opt science in their favor. Learn how the industry produces and uses junk science.
McDonald's and other fast food giants have long fought our right to know about what’s in the meals they serve us. Why? If we knew, we might be pretty disturbed at what we’d find.
Even as advocates work to make nutritious food available to more of our children, fast food giants like McDonald’s manipulate the political process to keep its high-calorie, low-nutrition food cheap and available everywhere we go. Learn how.
